Cannes is one of the most prestigious destinations for international congresses and trade shows. Whether attending MIPIM, Cannes Lions, the Cannes Film Festival, the TFWA Tax Free, or other major events, preparing your presence is crucial to maximizing your impact and visibility. Here is a comprehensive guide to help you succeed.

Preparing Your Participation in Advance

Define Your Strategic Objectives

Before booking your booth or organizing a side event, clearly define your objectives:

• Increase brand visibility

• Generate qualified leads

• Launch a new product or service

• Network with key industry partners

Once your goals are set, you can tailor your communication and logistics strategy accordingly.

Choosing the Right Location

If you plan to exhibit at an event like MIPIM or Cannes Lions, booth location is critical. Stands in high-traffic areas (entrances, intersections, near major industry players) offer greater visibility.

Tip: Book your stand as early as possible to secure a prime location.

Logistics & Accommodation: Plan Everything Ahead

Cannes attracts thousands of professionals during every major event. To avoid last-minute challenges:

• Book your accommodation months in advance (hotels, private rentals, yachts…)

• Plan your logistical needs (equipment transport, booth setup, storage)

• Consider concierge services for added convenience

Maximizing Your Impact On-Site

Enhance Your Branding & Presence

Your booth, marketing materials, and team should reflect your brand identity. Focus on:

• A professional and visually appealing stand design

• Engaging marketing materials (brochures, branded merchandise, digital presentations)

• A well-trained, dynamic, and engaging team

Organize Parallel Events

Leverage your time in Cannes by hosting additional activities:

• Private networking receptions and cocktails to engage prospects and partners

• Speaking opportunities and panel discussions to establish thought leadership

• VIP meetings and business lunches to foster key connections

Leverage Digital Strategies to Boost Visibility

Your presence at a congress should also be amplified online:

• Create content before, during, and after the event (articles, videos, social media posts)

• Use official event hashtags to expand your reach

• Host live streams and social media stories to engage your audience

Post-Event: Ensuring Follow-Up Success

Follow Up with Your Contacts

Your event participation doesn’t end when the congress is over. To maximize ROI:

• Send personalized emails to your new contacts

• Share a recap of your participation on your digital channels

• Analyze event results and refine your strategy for future editions

Measure Your Event Success

Track key performance indicators (KPIs) to assess your success:

• Number of qualified leads generated

• Engagement and reach on social media

• Mentions in industry press and media coverage

Preparing and optimizing your presence at a Cannes congress requires meticulous planning and a well-thought-out strategy. To focus on your core business while maximizing impact, partnering with a specialized event agency is the ideal solution.

Need expert guidance for your next event in Cannes? Contact us today for a turnkey solution and a flawlessly executed event! Once Upon a Party